FRESH PRODUCE:
A WORKSHOP SERIES
with Tash York
November 29 - December 8, 2021
🍎 Are you new to producing and not sure where to start?
🥦Are you coming back to producing after Covid and feeling a bit rusty?
🍉 Or, are you just looking to hone your skills before your next show?
Introducing... FRESH PRODUCE WITH TASH YORK: A Workshop Series for Self-Producers
This four-part online series of workshops focuses on the skills and challenges involved with self-producing and marketing your show. Learn about tips, tricks, and helpful guides that aim to demystify the process of making your cabaret or festival show a success. Led by Tash York, these 90 min interactive sessions will take place online over Zoom and will all feature opportunities to ask questions and engage in discussions with special guests as well as the other attendees.
Tash York is a multi-award winning cabaret performer and MC with best cabaret nominations at every single fringe festival throughout Australia. Known for her ballsy voice, dynamic energy and an uncanny ability to rap on command, Tash “is a phenomenal performer, charismatic and courageous” (Theatre People). With her unique brand of comedy cabaret she has performed to sold out audiences across Australia and Edinburgh with international appearances on cruise ships all over the world.
As a self made producer/performer, Tash has made a lot of her own success in the independent scene with her keen sense of business acumen and willingness to learn everything about producing a show. She has a background in Publicity and Marketing services which she tailors and designs for other independent artists to help encourage them to share their art with as many people as possible. She worked as the marketing coordinator for the Butterfly Club pre-pandemic, and she has continued to do this with her own mentoring sessions in both the producing and creative space.
As a result of her "hustle," Tash has performed to sold-out audiences at Perth Fringe World, Adelaide Fringe, Edinburgh Fringe, Melbourne Cabaret Festival, Ballarat Cabaret Festival, Brisbane Wonderland Festival, Melbourne International Comedy Festival and many more. You’ll find her at almost every major festival performing her solo comedy cabaret shows or onstage as the resident host of The After Hours Cabaret Club.
IS THIS THING ON? - A Crash Course in Social Media Marketing
Guest: Stewart Reeve - Singer/Performer and Social Media Manager at Post PA
🍎 Mon Nov 29, 7:30pm
🍉Does posting on social media feel like screaming into the void? Bueller…Anyone? Working effectively with social media can be laborious and time consuming as each platform demands a specific approach, continuous focus and content content content! What works for you and your brand? Is there such a thing as too many posts? Joined by special guest Stewart Reeve, we'll discuss Facebook ads, what apps to check out, how to use hashtags and making your content pop!
PITCH PERFECT - How To Publicise and Create Interest in Your Show
Guest: Simone Pulga - Owner of the Butterfly Club
🍎 Wed Dec 1, 7:30pm
🍉 What's the difference between marketing and publicity? How do we make our shows attractive to venue owners, media AND audiences? If you’re wondering how to build an audience that isn’t just your Mum’s friends from work, then this is the workshop for you. Joined by special guest Simone Pulga, we'll talk about how to leverage your own networks (and forge new ones), how to level up your media release and how to "hype" your show.
THE BALANCING ACT - Producing Your Own Work
Guest: Bettie Bombshell - Miss Burlesque Australia and Producer at Highway Robbery Productions
🍎 Mon Dec 6, 7:30pm
🍉 Whether you're a performer, writing a show or figuring out what’s important in your producing journey, dealing with the admin of it all can be overwhelming. Think of this session as your checklist on how to make and interpret a budget, write a marketing plan, create a timeline of important dates and help achieve your ultimate goals. Joined by special guest Bettie Bombshell, we'll discuss how self-producing can absolutely work with the right plan in place.
THE FESTIVAL CIRCUIT - A Panel Discussion
Featuring Brendan Cooney (Midsumma Festival), Tom Dickins (Melbourne International Comedy Festival), and Gemma Winter (Gluttony - Venue Hub for Adelaide Fringe), moderated by Tash York.
🍎 Wed Dec 8, 7:30pm
🍉Hear about the ins and outs of working in a festival environment, including what will make you stand out from the crowd. Featuring a who's who of industry insiders, this is your opportunity to ask all the questions you've been dying to ask and find out what will give your show the edge it needs cut through the noise.